About us

ABOUT DEMON UNITED: KEEPING YOU FROM AN EARLY GRAVE

Our vision is to be the leading provider of innovative and sustainable protective gear & accessories for gravity sports across the world. We value safety, innovation, affordability, sustainability, customer education, and excellence, guiding every product we design and every interaction we have with our community.

Since 1999, Demon United has been a world leader in the development of high-performance gear for action sports. What began in a humble garage in Salt Lake City, Utah, has evolved into a brand trusted by athletes in over 100 countries. From the steepest powder runs in the Alps to the most technical downhill trails in the Rockies: Demon United is here to take the hits for you.

Our Origin: The Vision of the Davidson Brothers

Demon United was founded by brothers Keith and Brent Davidson. As passionate riders themselves, they saw that the protection available at the time was lacking: it was either too bulky, uncomfortable, or simply not strong enough for real-world abuse. With a "do-it-yourself" mentality and a deep love for the sport, they began designing gear that actually met the demands of the most extreme descents.

Built for and by Action Sports Enthusiasts

At Demon United, we don’t believe in theoretical safety designed in an office. Our gear is developed for and by action sports enthusiasts. Our team consists of snowboarders, skiers, and mountain bikers who spend every spare minute on the mountain or the trail. This authentic passion is the driving force behind every product we create. We test our equipment to the limit ourselves, so you can push your own boundaries with total peace of mind.

External Proof Points

Demon United is certified to CE and EN standards for all major protective gear. Our products have been featured in leading sports magazines and received awards at the ISPO and Eurobike trade shows. We partner with top resorts and race teams across the world and have earned endorsements from professional athletes.

Innovation & Exclusive Technologies

We stay at the forefront of material technology by collaborating with the world’s best engineers and partners:

• D3O® Impact Technology: We integrate world-renowned D3O® material into our protection. This intelligent material is flexible during movement but locks together in a fraction of a second upon impact to absorb and dissipate energy.
• MIPS® (Multi-directional Impact Protection System): Our helmets are equipped with the MIPS system, designed to reduce harmful rotational forces during a fall, significantly lowering the risk of brain injury.
• X-Connect System: Exclusive to Demon, you’ll find the patented X-Connect system. This allows you to seamlessly link your crash pants and back protector via reinforced connections, ensuring your lower back and tailbone remain 100% covered under all conditions.

The Complete Rider Experience

We understand that a successful day depends on the details. That’s why Demon United offers a complete ecosystem for the serious athlete:

• Tuning & Wax: Our extensive line of Demon waxes and professional wax kits ensures a lightning-fast base for every snow condition.
• Tools & Hardware: Compact multi-tools specifically engineered for use in the cold or on the trail, so you’re never sidelined by a loose binding.
• Security: Heavy-duty locks built to keep your gear safe during après-ski or a well-earned break.

Join the Family

Whether you are taking your first steps in the terrain park or you are a seasoned pro looking for the thinnest, strongest protection available: Demon United has your back (and your knees, and your wrists).

Choose the brand that was born on the mountain and raised in the dirt.

Ride Hard. Stay Safe. Keeping You From An Early Grave.

— The Demon United Team